Sunday, February 7, 2010

Missing American Commercialism

So I watched the Super Bowl here in Canada. Great game! The Saints rock. If the Cowboys couldn't win it all, I'm glad they did. Drew Brees is probably my favorite quarterback in the NFL.

It didn't occur to me until two commercial breaks in that we don't get the same commercials here in Canada. I usually think the commercial hype is lame and most commercials are disappointing at best. But tonight I found myself missing them. Even the lame ones. We got a few, but no very many. I couldn't help but feel like I was missing out on some sort of pop culture experience.

Here we had commercials for Canadian Tire, Scotiabank and Rogers Cable. Oh, and just in case you were not aware, the Olympics are about to start...and they are in CANADA! No really, the Olympics are in Canada this year. REALLY!

I also learned the secret for adapting American products to the Canadian market. Just add hockey and stir. If I were Walmart, what would I do? Make a commercial centered around Walmart products that involves getting up early to take my little girl to hockey practice. Masterful! If I were Gatorade or Nike or some other sporting good company, what would I do? Well, if there is football in the American version, replace it with hockey. Want to show runners, put them in tights and a toque (Canadian for hat) and make them look cold. If you can show their breath, all the better. People playing soccer? Go out of your way to show that it is happening indoors. No one plays soccer outside here, in the cold. Is there any way to integrate ice skating other than hockey? If so, add it.

So I missed all of the ridiculous American commercials. If there were any you really liked, please share them in the comments. I need your help.

Oh, and did you know the Olympics are coming to Canada very soon?

2 comments:

  1. I'm in Nova Scotia and got to watch all the US commercials! How? I have Eastlink Digital Cable and on the CBS-West HD channel they either forgot to switch in the Canadian crappy commercials, or they threw us a bone. So if you had the timezone pack, with the western HD channels, like me, you got to watch all the US commercials. And they were awesome. And I did not see one Tim Horton's, Canadian Tire, or Vancouver 2010 ad. WOO HOO.

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  2. I liked Punxatawny Polamalu! I wish there were six more weeks of football.

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